Starting a professional vacation rental company requires careful planning and execution to ensure its success. Here are some key things you should know and do before starting a vacation rental company:

1. Conduct market research: Research the local vacation rental market to identify the demand, competition, and pricing. This will help you determine the viability of your business idea and make informed decisions.

2. Develop a business plan: Create a detailed business plan that outlines your goals, target audience, marketing strategy, operational plan, financial projections, and contingency plans.

3. Register your business: Register your business with the appropriate authorities, obtain necessary permits and licenses, and ensure compliance with local regulations and tax laws.

4. Choose a rental property: Select a rental property that meets the needs and preferences of your target audience. Consider factors such as location, size, amenities, and rental rates.

5. Furnish and equip the property: Furnish and equip the rental property with high-quality furniture, appliances, and amenities to provide a comfortable and enjoyable stay for your guests.

6. Create an online presence: Create a website and social media profiles to promote your vacation rental company and showcase your rental property. Use search engine optimization (SEO) techniques to increase your online visibility and attract potential guests.

7. Set pricing and policies: Set competitive rental rates and establish clear policies regarding check-in and check-out times, cancellation, cleaning fees, security deposits, and other important matters.

8. Hire staff: Hire competent and reliable staff to manage your rental property, handle reservations, guest inquiries, and ensure a smooth and enjoyable stay for your guests.

9. Provide excellent customer service: Provide excellent customer service by promptly responding to guest inquiries and complaints, addressing their concerns, and going the extra mile to exceed their expectations.

10. Ensure safety and security: Implement safety and security measures to protect your guests and rental property from potential hazards and risks, such as fire, theft, or accidents.

By taking these steps, you can start a professional vacation rental company that provides a memorable and enjoyable vacation experience for your guests, while generating revenue and building a successful business.